Gaya APA

Lovelock, Christopher. (2001). Services marketing : people, technology, strategy (4th ed). Upper Saddle River, NJ: Prentice Hall.

Gaya Chicago

Lovelock, Christopher. Services marketing : people, technology, strategy. 4th ed Upper Saddle River, NJ: Prentice Hall, 2001. Text.

Gaya MLA

Lovelock, Christopher. Services marketing : people, technology, strategy. 4th ed Upper Saddle River, NJ: Prentice Hall, 2001. Text.

Gaya Turabian

Lovelock, Christopher. Services marketing : people, technology, strategy. 4th ed Upper Saddle River, NJ: Prentice Hall, 2001. Print.