Gaya APA
Keller, Kevin Lane. (2003).
Strategic brand management : building, measuring and managing brand equity (2nd ed).
Upper Saddle River, NJ:
Prentice Hall.
Gaya Chicago
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity.
2nd ed
Upper Saddle River, NJ:
Prentice Hall,
2003.
Text.
Gaya MLA
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity.
2nd ed
Upper Saddle River, NJ:
Prentice Hall,
2003.
Text.
Gaya Turabian
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity.
2nd ed
Upper Saddle River, NJ:
Prentice Hall,
2003.
Print.