Gaya APA

Hankinson, Graham, Cowking, Philippa. (1996). The reality of global brands : cases and strategies for the successful management of international brands . London: The McGraw-Hill.

Gaya Chicago

Hankinson, Graham, Cowking, Philippa. The reality of global brands : cases and strategies for the successful management of international brands. London: The McGraw-Hill, 1996. Text.

Gaya MLA

Hankinson, Graham, Cowking, Philippa. The reality of global brands : cases and strategies for the successful management of international brands. London: The McGraw-Hill, 1996. Text.

Gaya Turabian

Hankinson, Graham, Cowking, Philippa. The reality of global brands : cases and strategies for the successful management of international brands. London: The McGraw-Hill, 1996. Print.