Gaya APA

Walker, Orville C., Mullins, John W., Larreche, Jean-Claude. (2008). Marketing strategy : a decision-focused approach (6th ed). Boston: McGraw-Hill.

Gaya Chicago

Walker, Orville C., Mullins, John W., Larreche, Jean-Claude. Marketing strategy : a decision-focused approach. 6th ed Boston: McGraw-Hill, 2008. Text.

Gaya MLA

Walker, Orville C., Mullins, John W., Larreche, Jean-Claude. Marketing strategy : a decision-focused approach. 6th ed Boston: McGraw-Hill, 2008. Text.

Gaya Turabian

Walker, Orville C., Mullins, John W., Larreche, Jean-Claude. Marketing strategy : a decision-focused approach. 6th ed Boston: McGraw-Hill, 2008. Print.