Gaya APA

Boyd, Harper W., Walker, Orville C.. (1992). Marketing management : a strategic approach . Homewood, IL: Richard D. Irwin.

Gaya Chicago

Boyd, Harper W., Walker, Orville C.. Marketing management : a strategic approach. Homewood, IL: Richard D. Irwin, 1992. Text.

Gaya MLA

Boyd, Harper W., Walker, Orville C.. Marketing management : a strategic approach. Homewood, IL: Richard D. Irwin, 1992. Text.

Gaya Turabian

Boyd, Harper W., Walker, Orville C.. Marketing management : a strategic approach. Homewood, IL: Richard D. Irwin, 1992. Print.