Gaya APA

McCarthy, E. Jerome, Perreault, William D.. (1987). Basic marketing : managerial approach . Illinois: Irwin.

Gaya Chicago

McCarthy, E. Jerome, Perreault, William D.. Basic marketing : managerial approach. Illinois: Irwin, 1987. Text.

Gaya MLA

McCarthy, E. Jerome, Perreault, William D.. Basic marketing : managerial approach. Illinois: Irwin, 1987. Text.

Gaya Turabian

McCarthy, E. Jerome, Perreault, William D.. Basic marketing : managerial approach. Illinois: Irwin, 1987. Print.