Gaya APA

Guiltinan, Joseph P., Paul, Gordon W.. (1982). Marketing management strategies and programs . Singapore: McGraw Hill.

Gaya Chicago

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management strategies and programs. Singapore: McGraw Hill, 1982. Text.

Gaya MLA

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management strategies and programs. Singapore: McGraw Hill, 1982. Text.

Gaya Turabian

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management strategies and programs. Singapore: McGraw Hill, 1982. Print.