Gaya APA
Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.. (1999).
Strategic marketing management cases (6th ed).
New York:
McGraw-Hill.
Gaya Chicago
Cravens, David W., Lamb, Charles W., Crittenden, Victoria L..
Strategic marketing management cases.
6th ed
New York:
McGraw-Hill,
1999.
Text.
Gaya MLA
Cravens, David W., Lamb, Charles W., Crittenden, Victoria L..
Strategic marketing management cases.
6th ed
New York:
McGraw-Hill,
1999.
Text.
Gaya Turabian
Cravens, David W., Lamb, Charles W., Crittenden, Victoria L..
Strategic marketing management cases.
6th ed
New York:
McGraw-Hill,
1999.
Print.