Gaya APA

Walker, Orville C., Mullins, John W.. (2014). Marketing strategy : a decision-focused approach (8th. ed.). New York: McGraw-Hill.

Gaya Chicago

Walker, Orville C., Mullins, John W.. Marketing strategy : a decision-focused approach. 8th. ed. New York: McGraw-Hill, 2014. Text.

Gaya MLA

Walker, Orville C., Mullins, John W.. Marketing strategy : a decision-focused approach. 8th. ed. New York: McGraw-Hill, 2014. Text.

Gaya Turabian

Walker, Orville C., Mullins, John W.. Marketing strategy : a decision-focused approach. 8th. ed. New York: McGraw-Hill, 2014. Print.