Kain Tenun merupakan hasil kerajinan berupa kain yang terbuat dari benang yang di tenun. Kain tenun diproduksi di berbagai daerah di Indonesia seperti Sumatera, Jawa, Kalimantan, Sulawesi, Flores dan Lombok. Arnis Wigati (AW) merupakan pelaku usaha di bidang fashion khusus busana wanita yang memadukan antara motif kain tenun dengan gaya kontemporer. Sebagai salah satu ethnic brand di Indonesia, AW masih membutuhkan promosi untuk meningkatkan awareness di masyarakat khususnya melalui perancangan media promosi. Metode yang digunakan dalam pengumpulan data yaitu observasi dan wawancara sebagai teknik pengumpulan data. Metode analisis data yang digunakan adalah analisis SWOT dan analisis matriks perbandingan antara AW dengan brand fashion sejenis. Hasil rancangan penelitian ini utamanya berupa perancangan media promosi dalam bentuk media digital antara lain blog dan social media ads sebagai solusi terhadap permasalahan perusahaan. Perancangan media promosi ini diharapkan dapat membantu meningkatkan brand awareness AW.
Kata Kunci: media promosi, online, kain tenun, etnik.

Kain Tenun is a type of fabric made from woven yarn. In Indonesia there is so many regions that produced this woven yarn such as Sumatra, Jawa, Kalimantan, Sulawesi, Flores and Lombok. One entrepreneur who makes this Kain Tenun is Arnis Wigati (AW) who produces and sells various types of women's clothing, especially clothing that combines woven fabrics in a contemporary style. As one ethnic brand in Indonesia, AW still need promotion to increase awareness in the community, especially through the design of promotional media. To achieve the proper results, this study uses several methods including data collection, observation and interviews. This research using SWOT analysis and matrix analysis comparison between AW with other fashion brands to get representative data analysis results. The results of this research is the design of promotional media in digital form, such as blogs, instagram advertising, twitter advertising and other social media advertising as one of the solutions to the promotional problems in the company. This media campaign design is to be 'expected help increasing the brand awareness of AW.
Keywords: promotional media, online, tenun fabric, etchnic.