Gaya APA

Ogden, James R.. (1998). Developing a creative and innovative integrated marketing communication plan : a working model . Upper Saddle River, NJ: Prentice Hall.

Gaya Chicago

Ogden, James R.. Developing a creative and innovative integrated marketing communication plan : a working model. Upper Saddle River, NJ: Prentice Hall, 1998. Text.

Gaya MLA

Ogden, James R.. Developing a creative and innovative integrated marketing communication plan : a working model. Upper Saddle River, NJ: Prentice Hall, 1998. Text.

Gaya Turabian

Ogden, James R.. Developing a creative and innovative integrated marketing communication plan : a working model. Upper Saddle River, NJ: Prentice Hall, 1998. Print.