Gaya APA

Swayne, Linda E., Ginter, Peter M.. (1989). Cases in strategic marketing . Engelwood Cliffs, NJ: Prentice-Hall.

Gaya Chicago

Swayne, Linda E., Ginter, Peter M.. Cases in strategic marketing. Engelwood Cliffs, NJ: Prentice-Hall, 1989. Text.

Gaya MLA

Swayne, Linda E., Ginter, Peter M.. Cases in strategic marketing. Engelwood Cliffs, NJ: Prentice-Hall, 1989. Text.

Gaya Turabian

Swayne, Linda E., Ginter, Peter M.. Cases in strategic marketing. Engelwood Cliffs, NJ: Prentice-Hall, 1989. Print.