Gaya APA

Belch, George E., Belch, Michael A.. (2018). Advertising and promotion : an integrated marketing communications perspective (11th ed.). New York: McGraw Hill Education.

Gaya Chicago

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective. 11th ed. New York: McGraw Hill Education, 2018. Text.

Gaya MLA

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective. 11th ed. New York: McGraw Hill Education, 2018. Text.

Gaya Turabian

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective. 11th ed. New York: McGraw Hill Education, 2018. Print.