Gaya APA

Bradway, Bruce M., Frenzel, Mary Anne, Pritchard, Robert E.. (1982). Strategic marketing : a handbook for entrepreneurs and managers . Reading, MA: Addison Wesley.

Gaya Chicago

Bradway, Bruce M., Frenzel, Mary Anne, Pritchard, Robert E.. Strategic marketing : a handbook for entrepreneurs and managers. Reading, MA: Addison Wesley, 1982. Text.

Gaya MLA

Bradway, Bruce M., Frenzel, Mary Anne, Pritchard, Robert E.. Strategic marketing : a handbook for entrepreneurs and managers. Reading, MA: Addison Wesley, 1982. Text.

Gaya Turabian

Bradway, Bruce M., Frenzel, Mary Anne, Pritchard, Robert E.. Strategic marketing : a handbook for entrepreneurs and managers. Reading, MA: Addison Wesley, 1982. Print.