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This book constitutes the thoroughly refereed proceedings of the 5th International Conference on Mobile Wireless Middleware, Operating Systems, and Applications, Mobilware 2012, held in Berlin, Germany, in November 2012. The 18 revised full papers presented were carefully reviewed and selected from numerous contributions. The papers are organized in topical sections on Internet of things and mo…
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…
Mobile devices, such as smart phones, have achieved computing and networking capabilities comparable to traditional personal computers. Their successful consumerization has also become a source of pain for adopting users and organizations. In particular, the widespread presence of information-stealing applications and other types of mobile malware raises substantial security and privacy concern…
Collective view prediction is to judge the opinions of an active web user based on unknown elements by referring to the collective mind of the whole community. Content-based recommendation and collaborative filtering are two mainstream collective view prediction techniques. They generate predictions by analyzing the text features of the target object or the similarity of users’ past behaviors…