Termasuk Bibliografi No Inv.: 141298, 141299/P/Perp/14/2c
No Inv.: 129121/SM/Perp/11/1c
No Inv.: 14756/P/Perp/94/1c
No Inv.: 126075-126079/P/Perp/10/5c
No Inv.: 129190/S/Perp/11/1c
No Inv.: 90786-90789/P/Perp/05/4c~105127/S/Perp/06/1c~106621-106625/P/Perp/06/5c
Disertai CD-Rom
Bibliografi : hlm. 309 No Inv.: 144308/SM/Perp/14/1c~135665/SM/Perp/13/1c
Judul asli : "Principles of Marketing"
No Inv.: 393-394/BD/Perp/86/2c