Gaya APA

Capon, N., Hulbert, J, M. (2001). Marketing management in the 21 st century . Upper Saddle River, NJ: Prentice Hall.

Gaya MLA

Capon, Noel., Hulbert, James, M.. "Marketing management in the 21 st century". Upper Saddle River, NJ: Prentice Hall, 2001. Text.