Gaya APA

Scholl, W, F., Guiltinan, J, P. (1995). Marketing contemporary concepts and practice (6th ed). Englewood Cliffs, NJ: Prentice Hall.

Gaya MLA

Scholl, William, F.., Guiltinan, Joseph, P.. "Marketing contemporary concepts and practice". 6th ed Englewood Cliffs, NJ: Prentice Hall, 1995. Text.