Gaya APA

Ogden, J, R. (1998). Developing a creative and innovative integrated marketing communication plan : a working model . Upper Saddle River, NJ: Prentice Hall.

Gaya MLA

Ogden, James, R.. "Developing a creative and innovative integrated marketing communication plan : a working model". Upper Saddle River, NJ: Prentice Hall, 1998. Text.