Gaya APA
Lovelock, C. (2001).
Services marketing : people, technology, strategy (4th ed).
Upper Saddle River, NJ:
Prentice Hall.
Gaya MLA
Lovelock, Christopher.
"Services marketing : people, technology, strategy".
4th ed
Upper Saddle River, NJ:
Prentice Hall,
2001.
Text.