Gaya APA

Keller, K, L. (2003). Strategic brand management : building, measuring and managing brand equity (2nd ed). Upper Saddle River, NJ: Prentice Hall.

Gaya MLA

Keller, Kevin, Lane. "Strategic brand management : building, measuring and managing brand equity". 2nd ed Upper Saddle River, NJ: Prentice Hall, 2003. Text.