Gaya APA

Mooij, M, D. (1994). Advertising worldwide : corcepts, theories and practice of international, multinational and global advertising . New York: Prentice Hall.

Gaya MLA

Mooij, Marieke, De. "Advertising worldwide : corcepts, theories and practice of international, multinational and global advertising". New York: Prentice Hall, 1994. Text.