Gaya APA

Scott, D, M. (2013). The new rules of marketing and PR : how to use news releases blogs, podcasting, viral marketing and online media to reach buyers directly (4th ed). Canada: John Wiley & Sons.

Gaya MLA

Scott, David, Meerman. "The new rules of marketing and PR : how to use news releases blogs, podcasting, viral marketing and online media to reach buyers directly". 4th ed Canada: John Wiley & Sons, 2013. Text.