Gaya APA
Swayne, L, E., Ginter, P, M.
(1989).
Cases in strategic marketing
.
Engelwood Cliffs, NJ:
Prentice-Hall.
Gaya MLA
Swayne, Linda, E.., Ginter, Peter, M..
"Cases in strategic marketing".
Engelwood Cliffs, NJ:
Prentice-Hall,
1989.
Text.