Gaya APA

Schiffman, L, G., Kanuk, L, L. (1987). Consumer behavior (3rd ed). Englewood Cliffs, NJ: Prentice Hall.

Gaya MLA

Schiffman, Leon, G.., Kanuk, Leslie, Lazar. "Consumer behavior". 3rd ed Englewood Cliffs, NJ: Prentice Hall, 1987. Text.