Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue ocean strategy : how to create uncontested market space and make the competition irrelevant . Boston: Harvard Business Review Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue ocean strategy : how to create uncontested market space and make the competition irrelevant". Boston: Harvard Business Review Press, 2015. Text.