Electronic Resource

Technology entrepreneurship : taking innovation to the marketplace

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The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.

Key Features :
* An intense focus on product design and development, with customers and markets in mind
* Extensive discussion of intellectual property development, management, and protection
* Potent insights into marketing and selling technology products to the global marketplace
* Techniques for forecasting financials, raising funds, and establishing venture valuation
* Best practices in venture leadership and managing growth
* Overview of various exit strategies and how to prepare the venture for exit

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

E1477

Penerbit

London : Academic Press., 2015

Deskripsi Fisik

xxiv, 370 hlm.

Bahasa

English

ISBN/ISSN

9780124201750

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

Second Edition

Subjek

Perusahaan Startup : Wirausaha
Industri Teknologi : Perusahaan Startup

Info Detail Spesifik

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Pernyataan Tanggungjawab

Thomas N. Duening, Robert D. Hisrich and Michael A. Lechter

Versi lain/terkait

Lampiran Berkas

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