Bibliografi : hlm. 309 No Inv.: 144308/SM/Perp/14/1c~135665/SM/Perp/13/1c
No Inv.: 134378/SM/Perp/13/1c~135667/SM/Perp/13/1c
Bibliografi : hlm. 136-137 No Inv.: 144602 /S/Perp/1c
No Inv.: 058373-101191/P/Perp/09/4c128491/SM/Perp/10/1c
Judul asli : "Principles of Marketing"
No Inv.: 393-394/BD/Perp/86/2c
No Inv.: 107259/S/Perp/06/1c
No Inv.: 113323-113324/P/Perp/08/2c
Bibliografi : hlm. 251-256 No Inv.: 147114,147115/P/Perp/15/2c