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Manajemen pemasaran kolam renang Pandu Jaya sport centre Bekasi Timur

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ABSTRACT
The research was conducted on April-June 2016 in Pandu Jaya Swimming Pool Sport Center, East Bekasi. This research intend to know how the marketing management is implemented in Pandu Jaya Swimming Pool Sport Center. The subject on this research is the manager of Pandu Jaya Swimming Pool Sport Center East Bekasi, and the object of this research is the swimming pool of Pandu Jaya Swimming Pool Sport Center East Bekasi.
The method which used in this research is descriptive research by using qualitative method. Moreover, the data which used in this research are primary data and secondary data. The primary data consists of the notes which gotten during observation and the interviewing notes. Then, secondary data was gotten from interviewing technique and observing.
Based on the result of the research, the Pandu Jaya Swimming Pool Sport Center East Bekasi implements mix marketing design. Mix marketing design is price (harga) and promotion (promosi). On this business, The Pandu Jaya Swimming Pool Sport Center East Bekasi does marketing management by doing ticketing cost survey. The management compare the ticket price toward other competitors, decide operational cost, rates degradation and price variations. Then, the management decide the ticket price which addressed to the citizens.
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The promotion marketing management that has been done by the Pandu Jaya Swimming Pool Sport Center East Bekasi are distributing pamphlets to the schools and unit business. Then, the Pandu Jaya Swimming Pool Sport Center East Bekasi does promotion through the billboards in the roadsides. Because of the limited funds, the Pandu Jaya Swimming Pool Sport Center East Bekasi also promotes by the words of mouth which is doing by the employees. Furthermore, the Pandu Jaya Swimming Pool Sport Center East Bekasi has developed a promotion by social media, such as, Facebook and Instagram in order to Pandu Jaya Swimming Pool Sport Center East Bekasi more known by the citizens.
Keyword: Pandu Jaya Swimming Pool Sport Center East Bekasi, Marketing Management.
Bibliografi : lembar 50-51

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

SK 11724

Penerbit

Jakarta : Program Studi Pendidikan Olahraga FIK UNJ., 2016

Deskripsi Fisik

x, 65 lembar ; 29 cm.

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Sport Centre Bekasi Timur
Kolam Renang Pandu jaya

Info Detail Spesifik

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Pernyataan Tanggungjawab

Maryam Novita Sary

Versi lain/terkait

Lampiran Berkas

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