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Bentuk Bahasa Komunikasi Bisnis Pedagang Pasar Rawamangun dengan Konsumennya
This study is held in order to understand the language used by the retailers in selling their merchandises to the consumers in Pasar Pagi Rawamangun Jakarta. It found that the retailers used as few words as possible to attract consumers. They had to behave respectively and be patient even though the consumers refused to buy the goods offered. The functional/situational variety of language is used to communicate between the sellers and costumers without paying attention to grammar seriously because their first consideration is the costumers and sellers have the mutual understanding what they are talking about. It means that the language usage here mostly depends on the characteristic (social class) of the consumers. Based on this characteristic, the sellers try to adjust language used to interact with the consumers.
Key Words: sellers, consumers, situational variety, business communication language
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