No Inv.: 3879/P/99/1c
Judul asli : "Principles of Marketing"
No Inv.: 937-941/P/Perp/94/5c~1030/P/Perp/99/1c
No Inv.: 89579-89580/PSM/Perp/04/2c
No Inv.: 38284/S/Perp/68/1c
No Inv.: 2162/S/Perp/89/1c
No Inv.: 85910/S/Perp/2003/1c~112806/P/Perp/08/1c
No Inv.: 2628-2629/S/Perp/85/2c~3836-3838/S/Perp/86/3c
No Inv.: 1650-1651/BD/Perp/87/2c~11589-11590/P/Perp/98/2c
Bibliografi : hlm. 343-347