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Targeted advertising technologies in the ICT space : a use case driven analysis

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Ketersediaan
#
Perpustakaan Pusat E1531
E1531
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
E1531
Penerbit
Wiesbaden : Springer Vieweg Wiesbaden.,
Deskripsi Fisik
xxvi, 339 hlm. : il.
Bahasa
English
ISBN/ISSN
9783834823960
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
computer
Tipe Pembawa
online resource
Edisi
-
Subjek
Teknologi Informasi dan Komunikasi
Strategi Periklanan Bertarget
Algoritma Periklanan : Promosi Digital
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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