The purpose of this study is to analyze the fanaticism that exists in the boyband of South Korea's Exo. The bigotry of Exo fans is seen from those who buy merchandises related to Exo, with a high enough cost. And to know the spread of hallyu culture in Indonesia that is influential in the group Exo-L. This study used a qualitative approach, with the type of descriptive research. Technique of co…
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