Taiwan's screenwriters have been going all out over the last two years, with TV shows such as Gold Leaf and The World Between Us attracting large audiences and getting people talking. Taiwan is generally recognized as having the freest and most democratic creative environment in the Chinese-speaking world. Now, public and private entities are working together to improve our television and film …
How do you extend the value of a brand? How do you forge ties with consumers? B. Joseph Pine II and James H. Gilmore's book The Experience Economy suggests that experi- ences are in fact a kind of economic product, one that goes beyond traditional goods and services and creates new value for companies. When Yilan's Sheng Yang Leisure Farm faced price competition, and when Tainan's Chih Kang Mat…