How do you extend the value of a brand? How do you forge ties with consumers? B. Joseph Pine II and James H. Gilmore's book The Experience Economy suggests that experi- ences are in fact a kind of economic product, one that goes beyond traditional goods and services and creates new value for companies. When Yilan's Sheng Yang Leisure Farm faced price competition, and when Tainan's Chih Kang Mat…
Governments at all levels are playing a central role in the development of the museum sector. With strong support from the central and municipal governments. museums in Taiwan are flourishing in the technological era.
Akreditasi B